So apparently people are interested to know about why and how Filipina's bleach their skin. It really isn't any different than a white girl using a tanning bed. The very white skinned Filipina's are referred to as Mestiza. I find this interesting because Mestiza is a spanish feminin of Mestizo. Mestizo is a Spanish term that was used in the Spanish Empire to refer to people of mixed European and Amerindian ancestry in Latin America. So as the white American girls are laying on the beach working on that awesome tan. The Filipina's are bleaching their skin and hiding from the sun. Walking under an umbrella on a hot sunny day. I have looked at some of these soaps to see just what the active ingredient is in the soap that whitens the skin. I expected to find one common ingredient among all the soaps but to my surprise, there doesn't seem to be just one common magic ingredient. I find most of these soaps are actually made right here in the Philippines. The ingredient content of the soap displayed in the picture contain Calcium Carbonate, USP and Magnesium Oxide. USP seems to be associated with Hydroquinone which does appear to actually whiten skin but some soaps appear to contain a bleaching ingredient that no other soap has. I imagine its just a cocktail of some kind that gives the soap company the ability to have a magic ingredient that no else can say they have. I've never personally used the soap nor do I intend to. There is a bar soap made in Cebu that I really like from the Lacto Bacillus PAFI Techno Resources Corp. I won't go in to all the details of the contents of this particular soap. I will say that I would certainly take some with me if I were to go back to America. If you're interested to learn more about it then you can do so by clicking here.